On first look prior to unboxing the Brother P-Touch E550WVP, you'll notice how rugged and tightly-closed the hard carry case is. It gives a look and feel of high quality and professionalism. The clips are plastic but very solid and not flimsy. If you're like me and have small-ish fingers that tend to get injured easily then you're likely to feel comfortable with opening and closing this case. The clips "click" closed but they don't snap at you like a feisty terrier.
Once opened the inside is laid out in the standard Brotherly fashion. The instruction manual can be found in a plastic bag along with the software CD, quick start guide and transparent ruler/guide located inside a little pocket. The power adaptor, USB cable, battery and TZ tapes are each in their own little cut-outs inside the case so there's no chance of misplacing or losing something while packing up after a job. The printer steals the show as it's the largest item other than the case. Despite looking larger than its predecessor it's very comfortable to hold and only weighs 1.2Kg (including the rechargeable battery).
Installing the battery was easy. It only goes in one way (see image above) and the terminals are spring-loaded to hold the battery in place. The TZe tapes also only go in one way. The little pillars inside guide it into place while the little clips hold it there. As soon as you power on the printer for the first time it's ready to go. Start typing, press print and you've got your first label. Watch the video above for a demo of all the label types.